

Digitalising to better connect with the customer
During the SmartCamping event at Tamarit Beach Resort , several key figures in the sector —such as Sergi Novell (Grupo Blasi) and Alejandro Jiménez (Playa Montroig Camping Resort)— discussed, together with our Commercial Director, Pol Castarlenas , a shared challenge: How to improve the customer experience through technology. The conclusion was clear: “Digitalising is not about replacing the human aspect, but enhancing it.” Automating repetitive tasks allows teams to focu


Uplaan takes part in SmartCamping alongside Grup Blasi and Playa Montroig
Uplaan took part in SmartCamping , the professional event dedicated to digitalisation and technology in the camping sector , held at Tamarit Beach Resort (Tarragona) . The event brought together managers, technology companies and tourism experts to share experiences, discuss current challenges, and explore the opportunities that innovation brings to campsite management. During the event, Uplaan led the round table “How to improve the customer experience with digital tools” ,


Digitalisation that transforms the camper’s experience
The essence of camping has always been the same: unplugging from the urban rhythm, reconnecting with nature, and sharing authentic...




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