The camping industry is evolving rapidly, driven by new technologies, the growing interest in sustainable tourism, and changing traveler demands. What can we expect in 2025? In this article, we will explore the key trends shaping the future of campsites and how managers can adapt to stay competitive.
💻 Digitalisation for a smoother experience
More and more campsites are incorporating digital tools to enhance customer experience and optimise internal management.
Key digital trends:
100% online booking with integrated payment systems.
Automated check-in with QR codes.
Mobile apps to optimise costs and boost internal consumption.
Improved Wi-Fi networks to meet travellers’ connectivity needs.
Chatbots and digital customer service to answer queries in real time.
Adaptation: If your campsite hasn’t implemented these tools yet, now is the time to do so!
🌿 Sustainability and eco-friendly campsites
Today's travellers prioritise sustainable and eco-friendly options. Campsites that embrace sustainability will have a competitive advantage.
Popular eco-friendly actions:
Renewable energy sources such as solar panels.
Reduction of single-use plastics.
Recycling systems and efficient water management.
Technology to monitor and control energy consumption.
Differentiation: Campsites can obtain eco-certifications to stand out as sustainable options.
⛺ The rise of Glamping: luxury and comfort in nature
Glamping (glamour + camping) continues to grow. Many travellers want a nature experience without sacrificing comfort.
Glamping trends:
Exclusive accommodations such as domes, wooden cabins, or luxury tents.
Private bathrooms and kitchens inside the tents.
Personalised services: gourmet breakfasts, spas, and exclusive activities.
Opportunity: If your campsite does not yet offer glamping options, adding them could attract new customer profiles.
🎯 Personalised experiences and tailor-made activities
Guests are looking for memorable experiences that go beyond accommodation. Campsites that offer tailored activities for different traveller profiles will be more successful.
Popular activities examples:
Wellness experiences: yoga, meditation, and nature spas.
Guided hiking or cycling tours.
Local gastronomy and organic product tastings.
Survival workshops and nature connection activities.
Personalisation: Some campsites already allow guests to create their own experience package at the time of booking.
These are four of the main trends that will help differentiate your campsite this season.
But that’s not all! In the next part, we’ll explore the remaining three trends to keep you fully updated on the camping sector’s latest developments for 2025. Don’t miss it!
Request a demo with Uplaan and begin the digitalisation of your camping!
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