In the first part of this article, we explored how digitalisation, sustainability, glamping, and personalised experiences are transforming the camping industry. But this is just the beginning!
Now, let’s dive into three new key trends that will make a difference in 2025: from the use of artificial intelligence to optimise management to the growing demand for pet-friendly campsites and the technological innovations that will shape the future of camping.
Ready to discover where the industry is heading? Let’s go!
🤖 Artificial Intelligence and Automation
The use of AI in the camping sector is an emerging trend that will help improve efficiency and management.
Examples of automation:
Facial recognition for access to facilities.
Chatbots to answer frequently asked questions and suggest activities.
Reservation prediction to optimise campsite capacity.
Benefit: Automation not only enhances the customer experience but also reduces operational costs..
🐾 Pet-Friendly Campsites: Travelling with Pets
More and more people are travelling with their pets. Campsites that adapt to this trend will attract more customers.
How to adapt a campsite for pets?
Designated areas for dogs.
Special services such as pet showers or pet-friendly menus.
Clear rules for coexisting with other guests.
Loyalty: Travellers who find a pet-friendly campsite often return year after year.
🔮 The Future of Campsites: Where Are We Headed?
The combination of sustainability, digitalisation, and personalised experiences will shape the future of the industry.
The use of augmented reality for interactive routes and guided tours will be an innovation in some campsites.
The creation of digital communities between guests and campsites will improve loyalty and communication.
Campsites that successfully adapt to these trends will be the most competitive and attractive to future travellers.
The camping industry is constantly evolving. Digitalisation, sustainability, and unique experiences are the keys to success in 2025 and beyond.
Do you run a campsite? Which of these trends have you already started implementing?
Request a demo with Uplaan and begin the digitalisation of your camping!
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